The SEGA of Europe marketing team is being restructured

According to GamesIndustry, the SEGA of Europe marketing team is getting an overhaul:

Sega has completed an overhaul of its European marketing team with the promotion of Anna Downing to Head of Product Marketing, the third such decision to be announced in the last week.

Downing’s previous employers include GAME, GameStation and HMV, but she joined Sega five years ago. In that time, she had been a core part of the marketing effort around key titles like London 2012: The Official Videogame and the Football Manager franchise

In her new role, Downing will be in charge of Sega’s international product marketing team, which is based at SEGAs European headquarters in the UK.

“I’m delighted to have been given this opportunity,” Downing said in a statement. “Over the next few years we’ll be working with some strong and exciting IP to deliver campaigns which should put us in a great position within the market.”

Downing will report to Jon Rooke, who was promoted to the role of Sega’s European Marketing Director only last week. The company also appointed Jason Rice as its new Director of Brand Licensing.


It looks like when compared to SEGA of America, there were no layoffs at SEGA of Europe. Stay tuned as the story continues to unfold.

Source: TSSZ 

Marcin Gulik

Been a gamer all my life. Studied Sociology and Criminology in college, and traveled for a bit. I like long walks on the beach and I like to listen to... (wait wrong site....) Sega Dreamcast and Shenmue all the way!

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