Squid Kids Ink’s campaign to release a line of officially licensed SEGA Genesis cartridge figurines has failed to reach its $30,000 funding goal, managing only about $18,000.
“My hopes were really high with having Sega on board for this project, but apparently Mega-Bit didn’t appeal to the majority of their fans,” Squid Kids Ink’s Nate Mitchell wrote to backers. “Running a Kickstarter is no fun at all, failing at it is even worse, but I’m still relieved that it’s over.”
It’s a bummer the campaign didn’t go as well Mitchell had hoped, as he invested about $7,000 of his own money “to jumpstart the tooling.” I helped fund Mitchell’s previous campaign of Mini 10-Doh! figures.
I actually don’t recall SEGA promoting the campaign at all, which theoretically would have helped tremendously considering they have more than 1 million followers on Twitter alone. But hey, this wouldn’t be the first time SEGA failed at properly marketing a product, amirite?