SEGA launches ‘cute’ merch range

It seems that SEGA has a new range of official merchandise for SEGA Nerds everywhere to get excited about. According to the Japanese site, Gamer.ne.jp, SEGAKawaii is the latest brand from our favourite gaming company, which will start selling clothing and other merchandise.

The word ‘kawaii’ (かわいい) in Japanese means ‘cute’, which is obvious from the almost-sickly cuteness of the Dreamcast Controller backpack (not that I don’t want one, obviously) and the girl holding it, in the company’s photos.

The range of clothing and other merchandise is due to go on sale April 25. The Dreamcast Controller backpack (pictured) is said to cost 13,860円 (US$146). Other SegaKawaii items due to go on sale at launch include a Dreamcast t-shirt and a Genesis tank top.

[Source: SEGAKawaii, via Gamer and Kotaku]

Graham Cookson

I'm the European Editor of SEGA Nerds and co-founder of the original SEGA Nerds website with Chris back in 2004 or 2005 (genuinely can't remember which year it was now!). I've been a SEGA fan pretty much all my gaming life - though I am also SEGA Nerds' resident Microsoft fanboy (well, every site needs one) and since SEGA went third party, I guess it's now ok to admit that I like Nintendo and Sony too :0) I'm also the Content Manager of the big data company, Digital Contact Ltd, in the UK: http://digitalcontact.co.uk/company/team/

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