According to the latest report from Tech in Asia, SEGA has invested millions of dollars into the Singapore-based mobile publisher, GoGame.
GoGame was founded earlier this year by David Ng, who previously was the head of Gumi Asia’s Singapore branch. Ng has stated that GoGame’s publishing initiative will make it easier for developers looking to break into the mobile sector.
“It’s not enough to just make a good mobile game,” said Ng in a statement, “success requires marketing, analytics, customer management, customer acquisition, localization, and many other essential but laborious processes to be in place…We have developed a system which manages all these processes for the game developers through a self-service model so that they can focus on what they do best.” — David Ng
As part of the deal, SEGA has granted access to their resources as well as its Noah Pass advertising network, which boasts a whopping 100 million users in Japan.
Via Tech in Asia