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SEGA of Japan announces new ‘Amazing SEGA’ corporate identity

SEGA of Japan have announced today a new corporate identity and video series, called “Amazing SEGA,” that will refocus the company’s “attitude and determination” going forward and also promises more surprises than ever. 

SEGA said it came to this new identity by studying how the eye is the first body part to respond to an “amazing” experience. In addition to the announcement, SEGA also released the first video in the series focusing on Yakuza Series Director Toshihiro Nagoshi.

As a company that delivers entertainment with the concept of ‘Amazing SEGA’, the new CI expresses the attitude and resolve to continue to offer customers ‘more surprises, more than ever’ to customers,” SEGA’s announcement read. “In the future, we will introduce it sequentially as a branding tool of each Sega Group company and aim to improve the recognition in the market.”

It will be interesting to see if this new strategy will extend outside of Japan and what meaningful changes it will bring to the company.

Chris Powell

Chris is the editor-in-chief at SEGA Nerds and Mega Visions Magazine. Over the years, he's written for publications like Joystiq, PSP Fanboy, RETRO magazine, among others. Oh yeah, he's also been a diehard SEGA Nerd his entire life.

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  • Joaquim Gonçalves

    I hope this “Amazing” thing will be ports like Jet Set Radio Future…

  • Ezra Grey

    I hope the ceo dies and they replace him with someone younger who hasnt gone senile and wont make dumbass decisions

  • EvilDhalsim

    Lol that guy looks like a yakuza. Love the animated logo at the end. If they want to be cool again they need to release another home console. Stop sulking already it has been years since the dreamcast!

  • Dayph

    I don’t like the tablet part… I’d prefer a Nintendo portable system.

  • jopamine
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