Sega Nerds

Sega expects big things from the Hulk

Posted by Graham. Filed under Europe, G, Multi-platform, News. Tagged with interview, The Incredible Hulk.

After the somewhat average attempt at recreating the Iron Man experience, a few months ago, Sega is getting ready for the next Marvel-movie tie-in, The Incredible Hulk.

As Ben Payne, Sega UK’s Product Manager, explains in a recent interview:

“The Incredible Hulk is Marvel’s second biggest property, so awareness of the character is high. As usual, the success of any film tie-in video game is linked to the film itself,” Payne told UK trade magazine MCV. “Thankfully this film is going to be massive, and is well timed, in that it gives Indy IV its deserved moment in the spotlight, and is released two weeks before Prince Caspian.”

Sega is also going to be doing some aggressive marketing for the game (at least in the UK), and will be releasing adverts alongside the movie release in theatres.

“We are replicating our Iron Man cinema activity for the The Incredible Hulk. Over the opening two weeks of the film which is released on June 12, we will hit 1.5 million admissions across Carlton Screen and Pearl and Dean advertising,” said Payne.

The Incredible Hulk will be released (in Europe) for Xbox 360 and DS on June 13, June 20 for PS2 and PS3, PC on June 20 and Wii on July 11.

[Source: Videogamer]
[Image from Hulkblogspot]

Full press release after the break.

SAN FRANCISCO (June 5, 2008) – SEGA® of America, Inc. today announced that THE INCREDIBLE HULK™ video game has shipped to stores across North America. Based on both the Marvel Studios feature film being released in theaters on June 13, 2008 and the popular Marvel Comics series created by Stan Lee and Jack Kirby, THE INCREDIBLE HULK is available for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, Wii™ home video game system and Nintendo DS™, with the PC version to follow shortly. SEGA will further enhance the Xbox 360 and PS3 versions with free downloadable content that allows for competitive multiplayer online gameplay and other online features which will become available in late-June.

THE INCREDIBLE HULK is a fast-paced, action-packed video game that enables players to take on the role of one or more of Marvel’s most powerful Super Heroes. As the Hulk, players can demolish anything in their path, including lamp posts, passing cars and even entire buildings. Featuring the voice talent of several of the movie’s stars including Edward Norton, Liv Tyler, Tim Roth, Tim Blake Nelson and William Hurt, the fury-fueled game also features key moments from the film as well as additional plotlines and characters from THE INCREDIBLE HULK universe. Players crash through New York City, battling gigantic enemies amidst soaring skyscrapers in a massive open world where anything and everything can be used as a weapon.

In addition to the epic single-player experience, THE INCREDIBLE HULK’s upcoming downloadable bonus content includes six competitive two-player mission types that test the speed, strength and skill of Xbox 360 and PS3 gamers everywhere. Each mission takes place in one of five arenas, presenting dynamic and fully destructible environments packed with nonstop action and ruthless enemies. This update will also allow players to access the online leaderboards and online matchmaking features.

THE INCREDIBLE HULK is rated “T for Teen” by the ESRB and will be available in stores throughout North America for $59.95 on Xbox 360 and PS3. The Wii version of THE INCREDIBLE HULK is rated “T for Teen” by the ESRB and will retail at $49.95 at launch. THE INCREDIBLE HULK will also be available on the PlayStation 2 and PC systems and will retail for $29.95. THE INCREDIBLE HULK on Nintendo DS™ is rated “E10+” by the ESRB and will retail in North America for $29.95. For more information on and trailers and assets for THE INCREDIBLE HULK, please visit our FTP at: http://segapr.segaamerica.com. You can also visit the official website at http://incrediblehulkthegame.com.