Sega: Golden Compass could be the next Lord of the Rings
Posted by Graham. Filed under G, Microsoft Xbox 360, News, Nintendo DS, Nintendo Wii, PC, Sony PSP, Sony PlayStation 3. Tagged with Golden Compass.
That might sound a bit crazy to some people, as Lord of the Rings has a massive fan base, and while Phillip Pullman’s trilogy is quite popular, I’m sure there are many people who still have no idea what it is.
“Lord Of The Rings was a fantastic success which not only delivered for the core book fans but also managed to appeal to a wider cinema going audience,†Sega’s UK marketing manager Grant Gie told MCV.Â
“The great thing about The Golden Compass is that the story can be appreciated by all age groups. New Line is targeting eight to 80 year-olds for their movie advertising – the best possible audience.â€Â
But there is some logic to the madness, here. As there are many fans of the book, who will, no doubt, be interested in the game. And with the movie coming out, people’s interest, in general, will be high, and I’m sure there will be a frenzy for people to buy the books, and also get their hands on the game.
But to compare it to the mammoth that is Lord of the Rings, is a tad over the top, in my opinion.Â
Though, I do wish the movie and game more success, than Lord of the Rings. In my personal opinion, the Lord of the Rings is greatly over rated, and the only good film was Two Towers (which was excellent), I pretty much dislike everything else about the franchise. And I have read “His Dark Materials” - the name of the trilogy, from which Golden Compass (better known as ‘Nothern Lights’) derives, and it is excellent. But that’s my just view.
Anyway (back on topic), according to MCV, Sega are set to do a 3 month online campaign, for the movies launch, a 4 week TV campaign, and have “massive” exposure in cinemas.
[Source: MCV]
Comments on this article
There have been 6 responses to this article.
Well, it worked for Chronicles of Narnia. It might just work with this one too.
yusaku
Posted November 13th, 2007 at 6:43 am.
I watched the trailer in class (on apples site) in HD and everyone around the computer was pleasantly surprised by it, even the girl that sits next to me with the big tits.
George
Posted November 13th, 2007 at 8:10 am.
George - best comment ever! Just because you mention a girl with big tits :)
Graham
Posted November 13th, 2007 at 9:34 am.
I wish I could have been there… :sigh: (In reply to George’s comment)
Aki-at
Posted November 13th, 2007 at 9:40 am.
This’ll be the next LotR once Mario and Sonic sells over four million(meaning never).
Kogen
Posted November 13th, 2007 at 11:35 am.
This goes with Sega’s idea that Mario and Sonic being the Number One Best Selling game of the year. 4 million world wide between both consoles isn’t that far-fetched though Kogen.
jonboy101
Posted November 13th, 2007 at 4:52 pm.