Looking back: The Sega Neptune
Posted by Chris. Filed under Chris, News. Tagged with 32X.
Many people may not know that the Saturn wasn’t Sega’s first attempt at naming their console after one of our solar system’s planets. Oh no, nuh uh. In the mid-’90s, Sega was planning to launch a Genesis/32X hybrid called the Sega Neptune.
The Neptune, which was slated to cost $200, never saw the light of day, of course. Apparently, the Saturn’s and Neptune’s launch windows were too close, and Sega chose to shut down any and all plans for production.
As the legend says, only two prototypes were manufactured and neither had any working internal components.
The Neptune will go down in history as one of Sega’s smartest moves in an era where Sega would continually trip over its own feet. Despite a $50 million marketing campaign, Sega would blunder the expensive Saturn launch by releasing the console several weeks early … without notifying consumers or stores. In the end, Sega would end up losing more than $300 million thanks to the Saturn.
Comments on this article
There have been 2 responses to this article.
“As the legend says, only two prototypes were manufactured and neither had any working internal components.”
That would make them mock-ups, not prototypes.
DarkBubble
Posted April 11th, 2007 at 2:36 pm.
Lovely. Made my day (which is saying something)
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Posted October 30th, 2007 at 7:05 am.